Data used to be something teams checked from time to time. Now it’s something they move forward with, thanks to the top data analytics service providers, and intuitive CDP platforms.
Today’s enterprise CX teams aren’t just measuring sentiment or tracking NPS. They’re turning real-time data into decisions, across every touchpoint, team, and region. From personalized journeys to live service escalation, analytics is driving everything.
Many of the top data and analytics experts are even helping organizations embrace future trends, ensuring they can build optimize, and effectively deploy cutting-edge AI models. They help companies combine customer signals from CRM, call recordings, feedback loops, support tickets, and even third-party data. They connect the dots, then help automate what happens next.
So, which service providers are really worth watching? This guide offers a snapshot view of the top companies in the CX Today Data & Analytics marketplace, chosen for their impact on CX teams.
Top Data and Analytics Service Providers
The Data Analytics Service Providers Supporting CX Teams
Customer data is everywhere. The real challenge is getting it to work in sync.
This list covers 18 providers helping enterprise teams get more from their data, whether that means building a smarter CDP, running more predictive analytics, or helping frontline teams see what’s happening in real time.
Some vendors on this list lead with technology, others with advisory expertise. Most offer both, often wrapped in industry-specific accelerators or AI-ready frameworks.
These aren’t ranked. They’re selected based on relevance, CX focus, and the ability to deliver measurable impact.
Accenture
Accenture doesn’t try to compete on tools alone. It competes on execution. That’s what makes its data practice: Cloud First Data & AI, stand out in a crowded field.
Rather than dropping in a generic platform, Accenture helps organizations build full-stack data ecosystems that actually support how teams work. For CX, that means connected touchpoints, automated insights, and analytics that don’t just measure satisfaction but predict where it’ll drop.
Accenture can assist with everything from generative AI consulting, to data transformation, SynOps, and business process analytics. Companies can even take advantage of applied intelligence solutions, which embed AI capabilities into their existing tools and platforms.
Add in partnerships with all the big names like AWS, Microsoft, Google Cloud, Databricks, Salesforce and it’s clear why Accenture stands out among data analytics service providers.
Deloitte
With years of experience in the analytical landscape, Deloitte is a company committed to helping member firms design, build, and optimize insight-driven organizations.
Its Data & Analytics practice focuses on helping businesses treat information not just as an asset, but as something that has to be defensible, to regulators, boards, and customers alike. For teams working in finance, health, energy, or government, that lens is critical.
CX-wise, Deloitte helps clients architect data flows that support customer intelligence in real time, including consent tracking, journey scoring, and predictive churn modeling. It doesn’t sell a one-size-fits-all CDP. Instead, it tailors architecture and tooling to the use case, whether that’s integrating legacy CRMs, deploying AI, or cleaning up fragmented data lakes.
There’s also growing attention on responsible AI helping companies deploy algorithms they can actually explain, to customers and other leaders.
HCL Technologies
Otherwise known as HCL Tech, HCL Technologies is a vendor of digital solutions for cloud migration, and digital transformation. The data analytics services offered by the organization ensure companies can recognize opportunities for top-line and bottom-line growth, and implement powerful strategies for CX (customer experience) transformations.
Its Data and AI Services focus heavily on pre-built accelerators designed to ingest, cleanse, and activate customer data faster than traditional consulting setups. That includes built-in templates for CDP rollouts, AI-powered analytics for contact centers, and plug-ins for CRM platforms like Salesforce and Dynamics.
What makes HCL’s offering feel different is its focus on operational data, not just marketing signals or sales touchpoints. Teams can bring in ticket resolution times, product telemetry, field service data, and see how those operational inputs affect CX in real time.
HCL also supports multi-cloud flexibility, so teams aren’t stuck inside a single ecosystem. It plays well with Google Cloud, Azure, AWS, and hybrid architectures.
EY
EY, or Ernst & Young Global, is a multinational professional services partnership, and leading accounting firm. The company’s wide range of consulting services include dedicated solutions for data and decision intelligence, powered by artificial intelligence.
In 2025, EY’s analytics work is tightly connected to customer and brand strategy, with teams helping enterprise clients understand where value is created, and where it’s leaking.
At the heart of EY’s approach is Intelligent Data Fabric. It’s a framework, built to help companies unify structured and unstructured data, then layer in machine learning and predictive modelling on top.
EY also brings strong capabilities in risk-aware analytics, an increasingly important edge for industries under pressure to explain their data use. From data privacy to AI governance, the firm works closely with teams to build strategies that hold up under scrutiny.
KPMG
KPMG knows the value of in-depth data insights, and what they mean for growing companies. To ensure organizations can make the right decisions, the company offers comprehensive consulting and advisory services, covering everything from auditing to deal advice.
KPMG’s teams help build models that explain why a customer is acting a certain way, not just what they clicked on or where they dropped off. That’s crucial for organizations trying to map out journeys, forecast satisfaction, or predict service needs.
Like some of the other top data analytics service providers, KPMG is investing heavily in data ethics and sustainability metrics, helping companies understand not just CX outcomes but broader stakeholder impacts.
Plus, for organizations investing in new forms of digital transformation, KPMG offers an opportunity to leverage specialist software testing and integration services, alongside technology guidance.
IBM
Part of the broad range of digital services and solutions offered by IBM, the company’s data analytics services support companies with a range of use cases. With IBM, companies can gain assistance with planning analytical strategies, forecasting, and even predicting opportunities.
The combination of Watsonx, IBM Consulting, and deep industry models puts the company in a strong position to help enterprise CX teams get more from their data.
What stands out most is IBM’s ability to combine AI with data governance. It’s not just about showing customer behavior, it’s about building systems that explain, predict, and adapt in real time. That includes everything from automated next-best-action models, to forecasting churn, to guiding human agents with in-the-moment insights.
IBM also offers industry accelerators, which give CX teams a head start on use cases like proactive customer service, retention analytics, and journey scoring.
TCS
Recognized as a leader in data analytics services, TCS, or Tata Consultancy Services, gives companies the insights and support they need to unlock the true value of their data. The company specializes in delivering bespoke and customized services to assist with business decision-making.
Companies can work with TCS on enterprise data management, managing and disseminating insights for all applications and processes.
At the heart of its CX offer is TCS Cognix, a library of pre-built use cases, AI models, and automation blueprints. It’s not a packaged platform, but a way to accelerate delivery without reinventing every layer of the stack.
TCS is also known for its industry lens. Whether it’s banking, telecom, or retail, it doesn’t just offer templates, it brings context. That includes KPIs, compliance guidance, and integration support for legacy systems that still run core processes.
PwC
Specializing in the world of insights and discovery, PwC delivers a host of solutions to companies investing in the benefits of data analysis. With solutions like the Frontier Data Lab, gives companies a collaborative environment where they can bring their data to life in unique and immersive ways.
Companies can leverage the services offered by PwC to assist with data quality management and protection, as well as reporting, visualization, and machine learning.
Plus, PwC has its own data intelligence platform offering in the cloud, which can automatically ingest, interpret, and report on a range of unstructured and structured data types.
The firm’s strength lies in translation. It helps teams move from metrics to priorities. Because the work is grounded in business performance, there’s always a through-line back to ROI, not just analytics for its own sake.
Infosys
Offering a broad range of data analytics options, Infosys combines expertise with AI and automation, to give companies full access to a holistic range of insights. As one of the top data analytics service providers, Infosys helps businesses quickly and efficiently modernize their data stack.
Its programs tend to focus on unblocking the basics first, getting clean, connected data flowing into the right systems, before layering in more advanced capabilities. From there, Infosys brings in tools like Topaz, its generative AI suite, to help teams model churn, forecast demand, or personalise digital experiences at scale.
Infosys also offers a range of advisory services, from data maturity assessments, to strategic roadmap definition and technical consultancy. Plus, clients can tap Infosys to get support with predictive modelling and enrichment, workflow automation, and experimental design (A/B testing).
Companies can also leverage a range of additional services, from the Infosys Information Grid to self-service data preparation tools.
Capgemini
Known for their intuitive market reports and insights, Capgemini offers a range of data-driven services and analytics solutions to companies. The organization’s approach to enterprise data analytics services covers a wide range of business needs. With Capgemini, companies can tap into data strategy development solutions, and intelligent process and performance analysis
For CX teams, the Insights & Data portfolio stitches together fragmented platforms, building a foundation for first-party data, and setting up customer models that can evolve with behavior. There’s a strong focus on data trust making sure internal users actually believe the numbers they’re seeing.
The Capgemini Research Institute can also work with companies to assess market factors and develop deeper understanding of specific topics. Capgemini’s services are scalable and customizable to suit businesses from all industries.
There are also dedicated services for EX insights, data-driven finance, risk, and compliance, and consulting for intelligent workflow processes.
Cognizant
Using their data analytics services, Cognizant helps organizations reimagine processes, modernize technology, and improve customer experiences. They were the first IT service provider to achieve ISO 42001:2023 certification in 2025.
Its Neuro AI platform is a big part of what makes Cognizant one of the top data analytics service providers. Designed for enterprise use, Neuro brings together automation, data orchestration, and embedded intelligence in one architecture.
One standout area is real-time decisioning. Cognizant helps clients use live data to personalise content, redirect journeys, or trigger service workflows based on customer intent. This is all built with transparency in mind teams can trace how decisions were made, and adjust logic without writing code.
The company also offers a range of data testing services, migration support solutions and DevOps solutions.
Wipro
Focusing on empowering enterprises with comprehensive intelligence, Wipro helps companies unlock the information they need to make intelligent growth decisions. Wipro’s range of services and solutions cover everything from reporting capabilities, to strategic advisory services, insights transformation, and data engineering.
The firm’s approach for CX teams centers on connected customer journeys. That means tying together data across sales, marketing, and service, and giving each team a clearer picture of where things are working. Its use of AI accelerators helps shorten setup time, especially for common use cases like churn prevention or next-best-offer suggestions.
Wipro is also strong on infrastructure. For enterprises juggling on-prem systems and multiple clouds, its teams are used to working inside hybrid environments. That includes integrating with tools like Salesforce, Adobe Experience Cloud, and Microsoft Dynamics.
Atos
Recognized by analysts like Gartner for its data analytics services, Atos helps companies from all industries unlock opportunities for digital transformation, and customer experience optimization.
Its Data and AI services are built to give organizations more control over data pipelines, and how decisions get made from them. That includes everything from real-time customer intelligence to predictive maintenance and behavioral modelling.
The broad Atos data and analytics portfolio also includes a modern data architecture system, to help companies build and optimize data architecture. The company can also assist companies with more specific data strategies, like leveraging opportunities to implement AI and automation into workflows.
Atos also stands out for its infrastructure muscle. The company supports hybrid and edge computing models, with deep partnerships across Google Cloud, Azure, and AWS. That gives teams options.
NTT DATA
Supporting companies across a range of industries, NTT DATA helps companies transform and improve through consulting, industry solutions, managed services, and IT modernization. The company’s end-to-end data and intelligence services give organizations a framework for building unique experiences, and unlocking opportunities for growth.
The approach is modular. Some clients need a full CX analytics overhaul. Others just need a better way to surface journey insights or unify customer records. Either way, NTT DATA starts with strategy, aligning technology with outcomes that actually matter to the business.
With NTT DATA, companies can gain assistance with everything from implementing AI into their ecosystem, to upgrading their technology infrastructure. There are solutions for responsible governance, reporting and business intelligence, and managed services.
Moreover, NTT can help companies take advantage of new technologies, like NLP or computer vision.
Genpact
Genpact doesn’t try to own the entire CX stack. Instead, it works across systems to bring clarity, using data to help teams see what’s working, what isn’t, and what to do next.
Its Analytics and AI services are centered around decision intelligence. That means helping companies design journeys based on signals, not just channels. Genpact’s teams embed into operations, working closely with stakeholders to align KPIs, build repeatable models, and integrate insights into the platforms teams already use.
A lot of its analytics work as one of the leading data analytics service providers is focused on frontline enablement. That means arming agents, marketers, or service leads with the data they need in real time. That includes churn indicators, sentiment scoring, and conversion insights pulled from live interactions.
There are also dedicated solutions for financial analysis, supply chain analytics, machine learning operations, and more.
Tech Mahindra
Multinational technology services and consulting company Tech Mahindra, offers access to a range of innovative data-driven solutions, from the Nxt.Now platform for building, managing, and exploring business models, to the digital engineering services.
The company’s NXT.Now offering includes a comprehensive cloud-based platform, blockchain technology, and tools for cyber security, to help preserve and protect data.
Its Communications Analytics offering is built around vertical-specific data models. These are designed to track service quality, billing issues, churn risk, and even location-based patterns. That makes it easier for teams to detect friction points and respond in real time.
Like many of the top data analytics service providers, Tech Mahindra is also focusing on AI operations, helping businesses automate end-to-end playbooks with intelligent tools.
DXC Technology
DXC Technology approaches data and analytics with a builder’s mindset. Its Analytics and Engineering services are built for organizations that need to modernize without unnecessary complexity.
DXC Technology combines human-centric strategic design, with automation, generative AI, DataOps, and MLOps, and offers companies opportunities to hyperscale data management. With DXC, companies can address skill shortages, increase margins, and boost employee satisfaction.
DXC supports hybrid deployments, cloud migrations, and multi-system orchestration, helping teams make sense of data no matter where it lives. One key strength is data product engineering, building reusable data assets that plug directly into business workflows.
That includes CX use cases like customer lifetime value, journey scoring, and proactive service triggers.
EPAM
EPAM blends product thinking with deep technical execution and that’s what makes its Data and Analytics Services different. Combining consulting, training solutions, and technology, the organization specializes in intelligent automation and growth opportunities.
EPAM also helps organizations embrace the power of AI and develop comprehensive strategies for data governance, migration, and management. Agile data architecture means CX teams can pull in customer signals from any source, and use that to trigger personalization, improve retention, or even redesign journeys on the fly.
EPAM also supports embedded analytics. Instead of adding another dashboard, its teams help integrate insights directly into frontline tools. For support agents, that could mean real-time churn scoring. For marketers, AI-generated segmentation built right into the campaign workflow.
The Top Data Analytics Service Providers: Enlightening Teams
There’s no shortage of analytics partners out there. The hard part isn’t finding one, it’s knowing which one fits the way your business actually works.
Some companies need a full-stack transformation. Others just need a partner who can untangle the data they already have. Some are focused on modernizing infrastructure. Others want to unlock better CX performance next quarter. Every team’s starting point is different, and the best vendors understand that.
What’s consistent is the shift away from isolated reports. Leading organizations aren’t just collecting data. They’re operationalizing it, making it part of the customer journey, the service layer, and even the revenue strategy, particularly with the help of AI.
Data isn’t just a system to manage. It’s a lever to lead with. The right partner can help enterprises turn disconnected signals into decisions that improve customer experience, unlock efficiency, and drive growth. Here’s how CX Today helps you get there:
- Go deeper with data. Our latest research covers the trends shaping the future of analytics, CDPs, and customer intelligence.
- Tap into the CX Community. Learn from IT leaders and decision-makers solving real problems with data every day in the CX Community.
- See it all live. Explore upcoming events, product demos, and vendor showcases, online and in-person.
- Buy smarter. Use the CX Buyer’s Guide to make sure every decision is aligned with business outcomes, not just buzzwords.
The future of customer experience will be data-driven, not just in theory, but in how every journey, conversation, and decision takes shape. With the right strategy and the right support, that future starts to look a lot more practical.
